Zoe Firth

Digital Media Production - BA (Hons)

I am a 22-year-old artist and visual designer, just coming to the end of my digital media degree at Anglia Ruskin University. My passions within digital design lie in brand expression and identity. My favourite ways to explore these concepts are through the use of Adobe programmes such as Photoshop and Illustrator. Through both traditional and digital mediums, my intentions derive from emotive and intentional storytelling.

My final major project is based on my love for houseplants as well as the recent 'houseplant boom' of 2020 following the pandemic and national lockdowns. I wanted to design a product concept that could encourage the public to save the plants they have rather than disposing of them. I designed my hypothetical houseplant company Planter, along with its product prototypes, product packaging and an accompanying app, all within my curated brand identity guidelines.