Marta Lupescu

Illustration - BA (Hons)

I am an innovative graphic designer currently based in Cambridge, UK. My work usually explores digital design, with a focus on marketing, branding, and social content. I am a proactive visual communicator, always up for the challenge of selling an idea or a product. I like working on campaigns, promotions and adverts that engage a big audience.

This course has given me the chance to gain experience as an intern and freelancer. Now I am looking forward to my first in-house junior design role. Collaboration is what keeps my work going. I enjoy working with companies and telling the story of their brand through shapes, type and colour.

For the last semester of my education I chose to focus on a self-initiated identity project for an organic beauty brand. Neroliiva Cosmetics is a skincare brand that uses Neroli (orange blossom) oil as the active ingredient in its products. It appeals to an ethical, sustainable and cruelty-free customer base and has an active social media presence. The brand culture is nature and wellness focused, and the brand image is simple, luxurious, and rustic. This project spans across the fields of packaging design, product design, web/UI design, print design and online marketing.